Affiliate Marketing

If you were a football coach, and you were able to receive a copy of your opponent’s playbook – if you knew exactly what plays they were planning to run, and when they were planning to run them – you would be in a great position to succeed against them. As obvious as this is, however, there are very few people who turn this “obvious idea” toward their online efforts. The truth is, you can find out what your competition is doing – and you can use this information to succeed against them!

One of the first areas where you should pay attention to what your competition is doing is on their actual website, behind the scenes. Use WebFire’s Site Analysis tool to determine what your competition is doing well on their sites, and what they are doing poorly – and use this information to determine what you can do to pass them.

In addition to determining what you can about their SEO strategy, be sure to visit their actual website itself to see what visitors see when they show up there. Do your competitors have good websites? Are their websites engaging? Are they geared toward conversions and sales as well as they should be? By figuring this out, you will be able to determine what you might be able to change on your site to succeed in areas where your competition may be failing.

And finally, take a look at the off-site strategy of those who are running sites similar to yours. Are they active on social media? Are they contributing guest posts to different, quality websites? Are they members on forums that are pertinent to your site and your online efforts? Figure out what they are doing, and what you can do in order to compete with them more efficiently and more effectively!

The more you pay attention to your competition, getting a firm grasp on exactly what it is they are doing, the better equipped you will be to take the right steps yourself, and to succeed against your competition through the knowledge you have gained!