Appeal To Search Engines & Users Alike!

Posted by on Jun 10, 2015 in Web Traffic | 0 comments

Appeal To Search Engines & Users Alike!

If you are working with a website for your small business, you are probably fully aware of the fact that you need this site to appeal to search engines. Understanding that your site needs to appeal to search engines, however, does not mean that you will necessarily know what you must do in order to make this happen!

Furthermore, any website in general – and a small business website in particular – is all about appealing to the people who visit the site. And in all the kerfuffle of attempting to figure out what to do in order to appeal to search engines, a lot of people end up completely forgetting to also make sure they are appealing to visitors!

The first thing you are going to want to do, in order to appeal to search engines and users on your small business website is create your content around no more than two or three primary keywords. (Actually, the first thing you are going to need to do is make sure you are consistently creating content – but hopefully this is something you are doing already!) A lot of small businesses come up with so many keywords that they want to focus on within the fabric of their site – thinking that this will help them appeal to lots of searches – that they really end up appealing to no searches, and end up appealing to even fewer visitors. When, on the other hand, you narrow your primary keywords to two or three, you will have great continuity on your site, and will have a great chance of ranking for these keywords.

The next thing that will help is for you to break up each piece of content you create into sections. By doing this – as opposed to creating each piece of content so that it flows like a continuous thought – you will give search engines and even better idea of what they should look for in this content, and you will make it even easier for visitors on your site to grasp everything you are telling them.

And finally, you will want to make sure each piece of content on your site leads to other content you have created. By so doing, you will keep visitors on your site longer, will increase the likelihood that they will share your content with others, and will increase the chances of search engines paying close attention to your site!

Of course, the best thing you will be able to do to truly make your small business website succeed is to team up with WebFire and the host of SEO tools we provide – and to take full advantage of all the tools available. But even as you do this, you are going to want to make sure the content you create appeals to search engines and users alike – and you will be able to accomplish this by following these tips.

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