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Converting Traffic Into Profits

Posted by on Jul 22, 2015 in Web Traffic | 0 comments

Converting Traffic Into Profits

The main thing that search engine optimization tends to focus on, of course, is traffic – and without a doubt, traffic is extremely important, as your website will never generate a dime if no one is visiting your website in the first place. In addition to traffic, however, another thing you are going to want to focus on is your conversion rate! After all, all the traffic you are receiving is not going to be any good if no one who comes to your site is purchasing your products – and so, here are a few things to consider doing in order to improve your conversion rate.

Consider value and purpose: When you are able to determine the value and purpose of the products you are selling, or of the site you are running, you will be in a better position to bring this value and purpose to the forefront of your site, and to convert more customers as a result. Know your value and purpose – and focus on bringing this to the forefront for visitors on your site.

Integrate links to other posts: One of the best things you can do on your website is figure out how to keep people on it for an extended period of time – and one of the best ways to accomplish this is by simply making sure there are lots of links on your site – pointing visitors on your site from one page to another. The more links you have on your site, pointing to other areas of your site, the more you will find that people are sticking around on your site for a long time (and of course, the longer people stick around on your site, the more likely they are to spend money – and to share your site with others!).

Optimize meta descriptions: And even though the meta description tag on your site is not going to affect your search engine ranking, it will sometimes be used as the snipped on search engine rankings pages – and because of this, it can increase your conversions to have a good description on there – something people will click on when they see it in a search engine rankings page, and that will lead them closer toward spending money on your site!

Keep these thoughts in mind, and you are sure to find that you are having a much easier time converting visitors to your site into sales from your site!

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Answering Questions To Generate Traffic

Posted by on Jul 16, 2015 in Web Traffic | 0 comments

We have mentioned, a number of times, the fact that one great way to build traffic on your site is by answering questions away from your site. Of course, simply saying that – without any further explanation – can help get you started in using this traffic generation method, but we want to take a bit of time to explore this more in-depth, in order to truly help you leap forward down this path.

The first thing you need to understand, in order to do this, is exactly what we mean by “answering questions to generate traffic.”

Basically, there are a number of places online where you can go in order to answer questions. For instance, Yahoo Answers, Wikianswers, Quora, and even LinkedIn. In these places, you can find people who are in search of information, and you can then be the one to provide this information for them.

Why does this work? Well, for one thing, the person you provide help to will not only be grateful, but will also be likely to follow up by visiting your website and trying to find out more about you. While this, in and of itself, would be worth the effort you put in to answer questions, however, there is also another big advantage, which is the fact that the questions themselves will often rank highly on search engine rankings pages. And this means that – if you are able to provide a valuable answer to the question asked – this answer will continue generating traffic to your site for years to come!

In order to do this, the first thing you need to do is ask yourself what, exactly, you are an expert in. In what areas will you be able to effectively answer questions? And then, you need to find questions in these places you will be able to answer them – and you need to answer them. That’s it!

Once you start doing this, you will see your traffic gradually riseā€¦and this steady stream of traffic, from simply answering questions, will keep flowing your way for years to come.

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Create Online Traffic Through Link Building

Posted by on Jul 2, 2015 in Web Traffic | 0 comments

Create Online Traffic Through Link Building

As you are surely aware by now (that is, assuming that you have been keeping up with the blog, and have been learning all the little things there are to learn about search engine optimization, search engine optimization software, and making money online), one of the most valuable elements of search engine optimization is links. When you receive a link from a site, search engines will view this link as a “vote of confidence” from that site – and when you receive a link from a high-ranking site, this will give your website a significant boost. Even beyond the manner in which links relate to search engine rankings, of course, there is also the fact that links will send traffic directly to your site.

Of course, knowing that links are important and actually knowing how to build links are two different things. And for this reason, the next few days’ worth of posts are going to focus on the things you can do in order to build links online.

Basically, what you need to understand about building links online is that the more difficult it is to gain the link, the more valuable that link will probably be. For example: if you receive an email informing you that you can buy thousands of links at once, this is probably not going to be a great way to get links that are actually going to help you!

If, on the other hand, you decide to target a link from a site that has a lot of traffic, and that is similar to your site – and over time, you manage to build a relationship with the person who runs this site, to a point where they are gladly sending a link your way – this will be worth a whole lot more than those thousands of purchased links.

And so, it is immensely valuable to take the time and build links to right way, as you will soon find yourself in a position where you are benefitting from these links, and are making a lot more money online as a result!

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Appeal To Search Engines & Users Alike!

Posted by on Jun 10, 2015 in Web Traffic | 0 comments

Appeal To Search Engines & Users Alike!

If you are working with a website for your small business, you are probably fully aware of the fact that you need this site to appeal to search engines. Understanding that your site needs to appeal to search engines, however, does not mean that you will necessarily know what you must do in order to make this happen!

Furthermore, any website in general – and a small business website in particular – is all about appealing to the people who visit the site. And in all the kerfuffle of attempting to figure out what to do in order to appeal to search engines, a lot of people end up completely forgetting to also make sure they are appealing to visitors!

The first thing you are going to want to do, in order to appeal to search engines and users on your small business website is create your content around no more than two or three primary keywords. (Actually, the first thing you are going to need to do is make sure you are consistently creating content – but hopefully this is something you are doing already!) A lot of small businesses come up with so many keywords that they want to focus on within the fabric of their site – thinking that this will help them appeal to lots of searches – that they really end up appealing to no searches, and end up appealing to even fewer visitors. When, on the other hand, you narrow your primary keywords to two or three, you will have great continuity on your site, and will have a great chance of ranking for these keywords.

The next thing that will help is for you to break up each piece of content you create into sections. By doing this – as opposed to creating each piece of content so that it flows like a continuous thought – you will give search engines and even better idea of what they should look for in this content, and you will make it even easier for visitors on your site to grasp everything you are telling them.

And finally, you will want to make sure each piece of content on your site leads to other content you have created. By so doing, you will keep visitors on your site longer, will increase the likelihood that they will share your content with others, and will increase the chances of search engines paying close attention to your site!

Of course, the best thing you will be able to do to truly make your small business website succeed is to team up with WebFire and the host of SEO tools we provide – and to take full advantage of all the tools available. But even as you do this, you are going to want to make sure the content you create appeals to search engines and users alike – and you will be able to accomplish this by following these tips.

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Balancing The Sales Pitch On Your Website

Posted by on Jun 4, 2015 in ECommerce | 0 comments

When building a website for your small business, one thing in particular you may find yourself having a hard time with is the question of exactly what you should be doing in order to balance your sales pitch with a site that provides value to those who visit. After all, you definitely want to generate profits with your site – but you also do not want to chase people away from your site by making it seem like you are only bringing them your way to make money off of them!

Basically, there are two big mistakes people tend to make in their efforts to balance their sales pitch. Either A) They fail to even think about “covering up” their sales pitch, and because of this, people visit their site and see nothing but “sales pitch” – which causes them to leave right away – or B) they try so hard to cover up their sales pitch that they end up making no sales at all!

Of course, if you want to make sales with your small business website, you need to find the middle ground between these two extremes.

There are actually a lot of variations to the approach you can take in order to ensure that you are balancing “sales” with “a valuable website,” but the foundation of all these variations is the same: as you build your site, you need to realize that your primary goal with this site is to make money; at the same time, however, your secondary goal should be to make it appear as though your primary goal is really to provide value to your visitors! Some ideas of things you can do to accomplish this are for you to give your visitors information that will help them, tips that will guide them, stories that will entertain them, and so on! When you set up your site in such a way, you will entice readers to stick around – and by mixing in your sales pitch with one such site, you will make plenty of sales as well!

Of course, in order to fully succeed online, you need to first make sure you are focusing on search engine optimization – either hiring someone to do your SEO work for you, or (better yet) using WebFire to do your SEO work on your own in a straightforward and hassle-free manner. But even search engine optimization will not do you much good if you are bringing visitors to a site with a poorly-balanced sales pitch – so keep these tips in mind, and make your sales pitch as effective as it can possibly be!

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