Web Traffic

Web Traffic

Appeal To Search Engines & Users Alike!

Posted by on Jun 10, 2015 in Web Traffic | 0 comments

Appeal To Search Engines & Users Alike!

If you are working with a website for your small business, you are probably fully aware of the fact that you need this site to appeal to search engines. Understanding that your site needs to appeal to search engines, however, does not mean that you will necessarily know what you must do in order to make this happen!

Furthermore, any website in general – and a small business website in particular – is all about appealing to the people who visit the site. And in all the kerfuffle of attempting to figure out what to do in order to appeal to search engines, a lot of people end up completely forgetting to also make sure they are appealing to visitors!

The first thing you are going to want to do, in order to appeal to search engines and users on your small business website is create your content around no more than two or three primary keywords. (Actually, the first thing you are going to need to do is make sure you are consistently creating content – but hopefully this is something you are doing already!) A lot of small businesses come up with so many keywords that they want to focus on within the fabric of their site – thinking that this will help them appeal to lots of searches – that they really end up appealing to no searches, and end up appealing to even fewer visitors. When, on the other hand, you narrow your primary keywords to two or three, you will have great continuity on your site, and will have a great chance of ranking for these keywords.

The next thing that will help is for you to break up each piece of content you create into sections. By doing this – as opposed to creating each piece of content so that it flows like a continuous thought – you will give search engines and even better idea of what they should look for in this content, and you will make it even easier for visitors on your site to grasp everything you are telling them.

And finally, you will want to make sure each piece of content on your site leads to other content you have created. By so doing, you will keep visitors on your site longer, will increase the likelihood that they will share your content with others, and will increase the chances of search engines paying close attention to your site!

Of course, the best thing you will be able to do to truly make your small business website succeed is to team up with WebFire and the host of SEO tools we provide – and to take full advantage of all the tools available. But even as you do this, you are going to want to make sure the content you create appeals to search engines and users alike – and you will be able to accomplish this by following these tips.

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Highlighting The Right Things On Your Affiliate Marketing Site

Posted by on May 17, 2015 in Web Traffic | 0 comments

When you run affiliate marketing websites, your first goal will be doing everything you can to bring visitors your way, as you will not be able to make any money if you are not receiving any traffic. But one thing any savvy affiliate marketer will also tell you is that there is more to succeeding in affiliate marketing than just getting people to your site; you must also highlight certain things on your site to ensure you are getting the most out of it!

One of the best ways to expand the reach of your affiliate marketing efforts is by connecting your website with a strong social media presence; even if you have a strong social media presence, however, it will not do you much good unless you use your website to highlight this presence! Because of this, the first thing you will want to make sure you are highlighting on your site is the social media connections people will be able to make with you off-site, as this will give one more avenue of connection between potential customers and you, and will increase the likelihood of them bringing money your way.

Another thing to make sure you look to do on your site is create positive energy between the visitor and the site itself; most people visit a site with at least some measure of skepticism, but if you are able to immediately present them with positive reviews for your site (and for the experiences people have had through your site), or are able to show them some of the accolades you yourself have collected (things that pertain to the site you are running, and to your expertise in this area), you will generate positive energy, and will increase the likelihood of sales occurring.

And as far as things go with “sales occurring,” you need to make sure you are doing everything you can to make it easy for people to make purchasing decisions – and this means making it easy for visitors to visit your capture page or your sales page from anywhere on your site. By heavily featuring these important site elements, you will draw attention to them, and will increase the chances of them bringing you the results you want.

As was mentioned earlier, your first focus needs to be on bringing traffic your way; begin using all the SEO tools you will find on WebFire to generate high search engine rankings and lots of fresh traffic, as this will be your first step toward success! You are also going to need to take your second step, however, and that entails doing everything you can to get the most out of your site – starting with all the things listed above!

 

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What Does “Good Content” Mean?

Posted by on May 14, 2015 in Web Traffic | 0 comments

What Does “Good Content” Mean?

When it comes to Internet marketing, one of the keys to success will of course be search engine optimization – and with the changes that search engines have been making over the last year or so, this also means that one of the keys to success will be providing good content. While this concept is all well and good on the surface, however, it is often helpful to take a look at exactly what “good content” means.

One thing that will apply to “good content” is your keywords. Of course, keywords are also a central theme of SEO in general, but when it comes to content, your focus on keywords will basically be in making sure you are sticking to the core themes of your website with every piece of content you create. Use WebFire to run a site analysis on your site, and to figure out what the best keywords are for you to focus on – then, make sure you are focusing on these primary keywords in each piece of content you create. Even if you do not use the exact keywords themselves, you will still be able to show up in searches for these keywords if you base your content around them!

Another thing search engines look at is the amount of time users spend on your site. If your site is a “come and go” affair, where users rarely stay for more than a few seconds, search engines will naturally assume your content is not too spectacular. Therefore, you should aim to engage with your visitors through the content you create, as this will cause them to stay on your site much longer.

And finally, realize that creating regular content is a big part of showing search engines that you are creating good content. When you create content on a regular basis, search engines are more likely to deem your content as positive, and to rank you well as a result!

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Give Search Engines Something To Rank!

Posted by on Apr 24, 2015 in Web Traffic | 0 comments

If you want to rank in the top spot on search engines for your primary keywords, you are not alone; there are probably hundreds of sites (if not thousands, if not hundreds of thousands) that are trying to also rank for the exact keywords you are targeting – and this is why SEO attempts to help you answer the question of what you can do to be alone, in that top spot. But while there is a lot of focus on keywords, meta tags, and backlinks – and for good reason, as these are a big part of how search engines will see you – you should also focus on making sure you give search engines something that they can actually rank.

making money online, search engine optimization tips

One thing this means is, of course, giving your readers quality content. If you are providing poor content on your website, you might be able to hoodwink search engines for a little while into thinking that your site is worth sending people to, but eventually they will catch on, and will aim to steer readers away from your site instead of toward it.

Another thing this means is having lots of unique pages on your site. This is a big one! If you continually update one or two pages, so that new content keeps replacing old content, or keeps getting stacked on top of old content, you will only give search engines one thing to look at. And no matter how much content you have piled onto this “one thing,” search engines are not going to be impressed! With lots of pages, you will give search engines plenty to see – and as a result, you will give users plenty of chances to stumble across your site.

As you build your website, keep a focus on giving search engines something to rank; when you combine this with good SEO work (hopefully aided by the awesome tools on WebFire, which will help you get the most out of your SEO efforts), you will soon find that you are, in fact, ranking, and that your site is continually growing as a result.

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Learn How To Increase The Likelihood Of Sales On Your Site

Posted by on Apr 20, 2015 in Web Traffic | 0 comments

One of the biggest complaints people tend to have, as they try to make money online, is that – quite frankly – it seems impossible to generate any money at all! Of course, there are plenty of people out there who actually make great money through search engine marketing – and this fact certainly reveals that making money on the Internet is possible – but figuring out exactly how to do this yourself can be something different altogether.

making money online, search engine optimization tips

One of the biggest mistakes people make, when trying to make money online, is setting up a page on their site that is designed to generate sales – and then, not making an effort to generate sales anywhere else on their site.

Of course, content will be one of the most important elements for appealing to search engines and visitors alike (that is, having lots and lots of valuable, unique content that is added to your site on a regular basis), but you should also realize that “sales” can be incorporated into these pages as well.

The thing is, first-time visitors on your site will rarely end up on your “sales” page first; in fact, as you create lots of content for your site, there will probably be more times when the first page a person visits on your site is something different from your “home page” as well! And what this means is that you need to make sure all the pages on your site (rather than just your home page and your sales page) are geared toward sales!

Of course, you should also realize that this does not mean you need to be invasive with your sales pitch, or with your call to action; it does, however, mean that these items should be immediately visible on any page (either on a sidebar, at the end of your posts, or at the top of each page), and should catch the eye. In this way, each page on your site will be geared toward sales – even if the page in question is not your “sales” page!

There are a lot of little things that go into achieving success in search engine marketing – and really, the best thing of all you can do is put the tools on WebFire to work for you in order to get the most out of your search Internet marketing efforts – but it will also help you quite a bit to learn about all the “little things.” And making sure every page on your site is optimized for sales is a great place to start!

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How To Avoid The SEO Mistakes That Will Hurt Your Rankings

Posted by on Mar 3, 2015 in Web Traffic | 0 comments

How To Avoid The SEO Mistakes That Will Hurt Your Rankings

As you start working to make money on your search engine marketing website, one thing you will certainly be making sure of is that you thoroughly and properly focus on search engine optimization. Another thing that will be important for you to realize, however, is that you should not only focus on the positive things you can do with SEO to make a difference on your site, but should also focus on the SEO mistakes you should make sure you avoid. After all, if you are not careful, a couple SEO missteps can undo all the hard work you have done!

The first thing you will want to make sure of is that you do not worry about how often your keywords occur. Of course, there are some schools of thought that say that you will want to make sure you target a certain keyword density on your site, but what this school of thought fails to acknowledge is that search engines moved away from giving importance to keyword density several years ago! What’s more, when you focus on “keyword density,” you can often end up reaching a point with your site where it appears you are “keyword stuffing” – which can cause you to be heavily penalized by search engines!

Another mistake you will want to stay away from is using javascript and flash on your site. Sure, this can make your site look good – but at what cost? For one thing, browsers often have trouble loading such sites. For another thing, most mobile devices are incapable of loading sites that rely on javascript and flash. And finally, search engines are unable to read such sites, and will therefore be unlikely to rank them highly!

And finally, you will want to make sure that the content on your site actually relates to your site! Some websites try creating pages that have nothing to do with the site itself, and that are instead intended to filter in some extra visitors (with the hope being, of course, that these pages will bring visitors who end up liking the site, even though it is not what they were looking for), but this is another thing that will get you heavily penalized by search engines.

The best way to approach SEO is to simply team up with WebFire, where you will find all the SEO tools you could possibly need to help you get the most out of your efforts in an effortless manner; but even with the power of WebFire behind you, you will need to make sure you are avoiding these mistakes, and are allowing your SEO work to work for you!

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